An innovative look for international consulting
A serious consulting firm with four international offices — reimagined with a visual lead system that radiates innovation and life.
Karin Boehm-Kracht · Head of Marketing
The lovely thing about the collaboration was that Christopher always senses exactly what fits. Which image fits, which image language, which colours. We also worked with moving images in the headers, and they express exactly what we as EAC have to serve: the needs of our worldwide clients. They come from the most diverse industries — it isn’t easy to find one look and one image language that serves everyone. I think that succeeded.Karin Boehm-Kracht — Head of Marketing
What we solved.
Challenge
EAC wants to stand out from the competition and appear innovative. The brand mark should be serious and quiet, while the web presence should highlight innovation and vitality.
Goal
All four international offices should get a unified web presence that strengthens reputation, highlights international expertise and looks lively at the same time.
Approach
We developed a visual lead system. The square brand mark reappears as a key element on every page in a different design. The headers of the topic pages break the serious colour concept with innovative structures and lively colours — partly as graphics, partly as moving image.
Impact of the new brand
The Google presence improved considerably thanks to the SEO optimisation.
This is what the result looks like.
Services delivered.
Base package
- Logo redesign (combination mark)
- Colour concept (Blue Expanse, Amber Gold, Black, Light Gray)
- Mobile-optimised & SSL encryption
- Contact form
- Home page + three subpages
- Customer journey, cookie banner, image optimisation
Premium features
- Thirty additional subpages
- Third-party integrations (HubSpot, CleverReach)
- SEO optimisation (content SEO)
- Meta descriptions for subpages
See it live: eac-consulting.de →
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