Method

Understand. Design. Implement.

Good work doesn't happen by chance, but in a clear process. Six phases in which you always know what we're working on and why.

The process

A process that makes decisions easier.

On average eight weeks from briefing to launch — you help set the pace through how quickly you give feedback.

Phase 01 · Briefing & foundation

Briefing

We start with clarity instead of assumptions. You get a guided checklist with templates for everything we need — and together we work out what your presence should really achieve.

  • Corporate identity, values & goals
  • Copy briefing & customer journey
  • Wireframes, features, hosting & imagery
Phase 02 · Brand core

Colours, logo, wordmark

This is where the foundation forms. You get a first draft of the logo, colour concept and typography. We align intensively — the goal is unambiguous communication, not taste.

  • Logo draft & wordmark
  • Colour concept & typography
  • Intensive alignment round
Phase 03 · Design direction

Draft of one subpage

We apply the chosen identity to a real subpage. It sets the tone for all the others — the last big sign-off before the build. The clearer you are here, the easier the rest.

  • Identity applied to a real page
  • Alignment & sign-off
  • Sets the tone for all following pages
Phase 04 · Build

Your website takes shape

The new website is built on a staging environment — your old site stays online. Design, features and a well-thought-out customer journey come together cleanly and transparently.

  • Built on a safe staging environment
  • Design, features & customer journey
  • Old site stays live until launch
Phase 05 · Refinement

Revision loop

You view the website as a whole, go through every subpage and give us detailed feedback. We implement it — until the result is right.

  • Full review of all pages
  • Structured feedback
  • Clean implementation of revisions
Phase 06 · Launch & growth

Final approval & expansion

Your business grows — your website should grow with it. After launch we settle maintenance, sensible extensions and who handles which recurring tasks.

  • Final approval & go-live
  • Maintenance, landing pages & new features
  • Clear responsibilities for what comes next

Ready to start your process?

Let's talk about your presence for 30 minutes, no strings attached — afterwards you'll know what phase 1 looks like for you.

Make an appointment